Business Challenge:

The Playaway project aims to empower high school children to engage in extracurricular learning and expand their knowledge beyond traditional classroom teachings. By introducing portable audiobooks, Playaway provides an enjoyable way for students to access a wealth of information and enhance their learning experience.

User Pain Point:

Research has shown that school pupils often find traditional school books boring to read, especially when they are required to do so throughout the school day. This pain point highlights the need for an alternative and more engaging learning method.

Insight for Concerned Stakeholders: 

While there might be concerns about shifting from traditional books to portable audiobooks, it is essential to note that the English education system ensures most school pupils will finish school with adequate literacy skills. Introducing Playaway's audiobooks does not compromise pupils' literacy rates, offering a valuable alternative for enhancing learning without undermining their literacy development.

Creative Strategy:

To bring the Playaway campaign to life, a multi-faceted creative strategy was devised. This strategy includes the creation of library cut-out cardboards featuring popular book titles, each equipped with a pocket to house the corresponding audiobook. This interactive element encourages students to engage with the Playaway audiobooks directly, making the learning experience more appealing.

Additionally, a school presentation was developed to be shown to students during assemblies, alongside eye-catching flyers distributed by teachers and placed in school libraries. These materials effectively promote the benefits of Playaway, making it easily accessible to high school pupils.

Measuring Success:

To gauge the success of the campaign, the usage of Playaway devices and audiobooks will be tracked over a period of 12-24 months following the campaign's launch. This data will provide valuable insights into the level of student engagement and the impact of Playaway on students' extracurricular learning. By monitoring usage rates and student feedback, the effectiveness of the campaign in expanding high school children's knowledge and encouraging their interest in learning beyond traditional school settings will be assessed.

Contribution to Sales: 

The Playaway campaign's success in gaining traction with schools and its positive impact on students' learning experiences will present opportunities for large-scale deals with educational institutions and the government. By demonstrating the value of Playaway's innovative approach, the company can expand its reach and sales by offering tailored packages to schools and educational authorities, making the solution more accessible to a broader audience.

Conclusion: 

The Playaway project's innovative approach to expanding high school children's knowledge through audiobooks addresses the pain point of traditional book boredom while preserving literacy development. With a creative strategy encompassing interactive library cut-outs, school presentations, and eye-catching flyers, the campaign seeks to foster a love for learning and provide students with accessible and enjoyable avenues for expanding their knowledge. The success of the campaign will not only impact students' learning experiences but also contribute to Playaway's sales growth by offering large-scale deals with schools and the government, making it a win-win situation for both educational institutions and the company