Project Title: Brand Development and Creative Strategy for Big Youth Group

Project Description:

As part of my role at the Big Youth Group, a start-up dedicated to empowering young people to find employment, I was responsible for developing and executing a comprehensive brand strategy that would help the company achieve its mission of providing career opportunities and growth for young people.

I worked on developing the overall brand identity for the company. This involved creating a brand style guide that outlined the brand's visual identity, messaging, and tone of voice. I also worked with the team to develop a range of marketing materials such as brochures, flyers, and email campaigns that would help to promote the company's services.

One of the key programmes that I helped to develop was the Breakfast Session, a weekly event where young people could come and learn about different career opportunities and connect with potential employers. I worked on creating the branding and messaging for this event, as well as developing the content for the sessions themselves.

In addition to my work on the overall brand development and social media strategy, I also worked on developing the online brand and presence for the company's CEO, Jack Parsons.

Overall, my work at the Big Youth Group was focused on developing a strong brand identity and creative strategy that would help the company achieve its mission of empowering young people to find employment and grow in their careers. By working on developing the brand identity, social media content, and key programmes such as the Breakfast Session, I was able to make a significant contribution to the company's success and help to make a real difference in the lives of young people.