Business Challenge:

The Wrigley's Extra Gum Fitness Campaign aimed to position the gum as a valuable addition to a fitness routine, specifically focusing on its potential to improve jawline definition and facial muscle strength. The challenge was to target fitness enthusiasts and leverage gym partnerships to effectively communicate the benefits of incorporating Extra Gum into their fitness regimen, thus tapping into a growing trend observed online.

User Insight/Pain Point:

Fitness enthusiasts are increasingly looking to enhance not only their physical fitness but also their facial appearance. The pain point lies in finding a suitable solution that can complement their fitness routine and improve their facial muscle strength, leading to a more defined jawline.

Creative Challenge:

The creative challenge was to develop a compelling campaign that not only captures the attention of fitness enthusiasts but also addresses potential skepticism about the product's effectiveness in achieving the desired results. Scientific studies, expert endorsements, and real customer testimonials were considered to build credibility and trust among the target audience.

Key Message/Offer:

The Wrigley's Extra Gum Fitness Campaign emphasizes the gum's potential benefits in improving jawline definition and facial muscle strength, making it an ideal addition to any fitness routine for those seeking overall physical and facial fitness.

Campaign Goal:

The primary goal is to position Wrigley's Extra Gum as a valuable fitness tool and increase its relevance among fitness enthusiasts. The campaign seeks to drive social media engagement, boost website traffic, and increase sales of Extra Gum.

Creative Strategy:

The creative strategy involves partnering with gyms and fitness centers to promote the campaign. By aligning with fitness professionals and facilities, the campaign can reach the target audience directly, creating a context for fitness enthusiasts to consider incorporating Extra Gum into their routines. Additionally, the strategy focuses on addressing skepticism through scientific studies, expert endorsements, and genuine customer testimonials that showcase the gum's effectiveness.

Implementation and Benefits:

The campaign will be promoted through various social media platforms to engage with the target audience effectively. The utilization of gym partnerships will create an environment where fitness enthusiasts can learn about the benefits of Extra Gum and consider it as part of their fitness journey. By addressing the pain point of those seeking both physical and facial fitness improvements, the campaign highlights the gum's unique proposition.

Measurement:

The success of the campaign will be measured through key metrics such as social media engagement, website traffic, and sales data. By monitoring these metrics, the campaign's impact on the target audience's perception of Extra Gum as a valuable fitness tool can be assessed.

The Wrigley's Extra Gum Fitness Campaign caters to the pain point of fitness enthusiasts seeking to enhance both their physical and facial fitness. By focusing on the potential benefits of jawline definition and facial muscle strength, the campaign positions Extra Gum as an attractive addition to any fitness routine. Through gym partnerships and credible endorsements, the campaign fosters a positive association between Extra Gum and fitness enthusiasts, driving engagement, website traffic, and sales.