"Zero drip. Set to automatic" Campaign for Starbucks Takeaway Cups

Description: This personal project involved creating a solution to a common problem faced by Starbucks customers - hot drinks spilling out of takeaway cups. The objective of the project was to draw a line inside Starbucks paper cups to ensure baristas fill the cups up to the optimal level, significantly reducing the likelihood of coffee spillage.

The project involved developing the concept, designing the line that would go inside the cups, and creating a marketing campaign to promote the "Optimal Fill" initiative. The campaign included digital and print ads, social media promotions, and in-store signage to communicate the benefits of the new initiative to customers. The success of the project was measured through customer feedback, reduction in spillage, and increased customer satisfaction.

Overall, this personal project was an innovative solution to a common problem faced by Starbucks customers and demonstrated a deep understanding of customer needs and behaviors. The project required creative thinking, design skills, and effective marketing strategies to promote the "Optimal Fill" initiative to Starbucks customers.